Soaring With the Direct Marketing Eagles
by: Willie Crawford
Many years ago, there was a popular humorous say that went something like, "It's hard to soar with the eagles when you hang out with the turkeys." The message of course was that your accomplishments are limited by those that you spend most of your time with.
Experts on what it takes to achieve great things have long recognized this fact. Look at any person's 10 closest associates and you can estimate that person's earning potential within a few thousand dollars per year. It will be very close to the group's average. Part of the reason that's true is because the group defines what's expected of its members. Any member stepping out of line is somehow admonished for "rocking the boat."
To change your income, you DO have to change who you associate with. You don't have to drop your friends, but you do have to associate with those already doing what you want to do. You do have to associate with those already earning what you plan on earning. You need this "association" to elevate your thinking.
My friend Joel Christopher is the perfect example of this concept in action. Joel immigrated from the Philippines many year ago, and worked as a physical therapist for a while. However, he was attracted to the Internet marketing arena by several factors including the possibility of increased earning and the fact that an Internet business would allow him to spend more time with his family.
When I first met Joel in 2002, I noticed that he had surrounded himself with some of the best Internet marketers around. At a seminar he sponsored, I saw that he had Dr. Joe Vitale, Marlon Sanders, Terry Dean, and Paul Myers, and many other people I revered speaking. I later learned that Joe Vitale was part of his mastermind group. Marlon and Joel were such close friend that Marlon had moved to the same neighborhood that Joel was in, and they often went for long walks where they brainstormed.
As I saw what Joel was doing, I also decided that I would soar with the eagles. I had proof beyond dispute that associating with very successful people would eventually pull anyone closer to their level. Actually, I had watched this concept at work during my many years in the U.S. Air Force. Those who aspired to be generals knew that they had to spend time being mentored and groomed by generals. It was common knowledge that without a "sponsor" you would never make the higher ranks no matter how well you did your job.
Every Second Lieutenant is advised to volunteer for all kinds of projects just to get noticed by the "higher ups."
Getting back to my friend Joel and the art of associating with "the right people"... Joel is now a partner with Ted Nicholas, "the 4 Billion Dollar Man." Ted is called this because his copywriting and direct marketing skills have managed to sell that much merchandise over the years. Most of this was through mail order. Ted is a direct marketing genius that can hold an audience captivated for hours! My library is filled with recordings of his presentations.
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Soaring With the Direct Marketing Eagles
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About The Author
Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, Master Network Marketing Trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at: http://ProfitMagician.com.
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